All About Audi

The Audi brand has been synonymous with producing high quality, reliable, and well engineered vehicles. An odd start almost scuttled the company's plans, yet today Audi has risen above adversity and is producing cars that are world renowned in quality and engineering, the modern Audi company began to take shape. Indeed, the "four rings" logo of the company represents the union of four distinct German automotive manufacturers under the auspices of Audi. Yes, you guessed it: the Horch company that originally booted Mr. Horch was absorbed by Audi and makes up one of the four rings. August Horch lived to see that big day, but he also witnessed the dismantling of the company following the end of the second world war.

By the late 1960s, Audi began what many consider to be its historic run to the top of automotive excellence. New models were developed several of which were also marketed as Volkswagen models for that era. In 1980, Audi shook the automotive world to its foundation when it released its Quattro sports car, a vehicle with full time all wheel drive and a turbocharged engine. Instantly, the Quattro propelled the Audi name to the top of the race car world when the vehicle began to win race upon race. Undeniably, the Quattro was such a runaway hit that the model was banned from some races for having an "unfair" technological advantage.

Audi continues to expand and compete against all of the top luxury brands in the world. New technology including its Audi Space Frame all aluminum body known for its rigidity and improved crashworthiness are among the highlights of a brand that doesn't settle for second best. From sedans to sport coupes to an all new SUV, Audi has a model that competes against the likes of Lexus, Mercedes, Cadillac, Infiniti, and BMW its chief competitors.